Bet99 signs deal with Genius Sports to livestream NFL Games in Canada
Bet99 has signed an agreement with Genius Sports to live stream NFL Games in Canada and distribute live video streams.
Jared Weber, CEO of Bet99 said, “Delivering live streaming of all NFL games through Bet99 is a fantastic development for Canadian players.
“We’re always looking for new opportunities to engage and entertain our customers, and with this new contract, Bet99 players can connect in a lot more ways with integrated clocks and betting capabilities.”
Under the contract, Bet99 will provide Canadian customers in all states with streams of all regular and postseason NFL games.
Through its relationship with Genius Sports, Bet99 will combine video feeds with official NFL data.
Recently, Bet99 joined the International Betting Integrity Association (IBIA) to become part of the IBIA’s betting integrity, monitoring and alerting network.
Members of the IBIA make up more than 50% of all regulated commercial online bets, with global annual turnover of C$160 billion ($11.9 billion).
Sports Betting and Casino Brands recently received a license from the Ontario Alcohol and Game Commission to offer a gambling portfolio in Canada.
Elsewhere, Bet99 partnered with Low6 in October to introduce free playback content.
Canadian iGaming Brands is looking to develop free, sport-focused content, including NFL and NHL pick-tem games, using Low6’s gamification technology.
According to Bet99, these competitions have proven popular among U.S. brands and could help drive new customer acquisitions by offering more end users an alternative to traditional sports betting.